How To Perfect Social Listening To Attract A Following With Joei Chan From Mention
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Some of the highlights of the show include:
- Mention is a Web and social media listening tool for brands to track online conversations and listen to key topics and strategies for brand development.
- Joei leads content marketing partnerships to generate demands and leads for the sales and marketing team.
- Social listening is monitoring online conversations to understand what customers are saying and collect feedback about your brand and industry.
- Part of social listening involves understanding keywords and topics that your audience is talking about. Tracking when your company name or brand is mentioned. Also, track content marketing for keywords used in your industry.
- Identify keywords and topics that focus on your goals.
- Social listening is important for marketers to understand and care about because they need to know their target audience. Is what you have in mind when it comes to your audience, reality? Is your perception accurate?
- Social listening also helps you track campaign effectiveness. How far is the reach? Brand sentiment?
- Social listening can be used to improve campaigns and content by understanding what platforms your customers are using and what kind of content interests them. Also, utilize content directly from your customers to generate engagement.
- There are a lot of opportunities that you can discover by listening to what your customers are saying, and then tailor your content based on those conversations.
- User-Generated Content: For example, you can tie into users who like to show off your product after using it by asking them to use a specific hashtag or encourage them to generate specific types of content. It is a team effort between you and the customers.
- You can highlight and leverage user-generated content in various ways to promote your brand.
- Share entertaining and humorous content, even if it is your own expense and you need to welcome humility. Every brand messes up once in awhile. Embrace your failures and be authentic about it.
- Use social listening to find and build your audience. Understand your audience and give them content that interests and engages them. Listen and react to them in real-time.
- Competitive Analysis and Monitoring: Gather information on your competition. Your brand and products are never alone and always compared with others. What are your competitors doing that you can learn from?
- Inbound Marketing and Social Listening: Attract people to your brand through brand awareness and brand perception. What works in your favor? Your social media presence/reputation and positive reviews.
Links:
- Joei Chan; Mention
- AMP on iTunes - leave a review and send screenshot to podcast@coschedule.com
- Reese’s Misshaped Trees on Social Media
Quotes by Joei:
- “I get to talk to a lot of other awesome marketers...and work with a ton of different, great marketing companies and learn from them.”
- “Social listening is monitoring online conversations to understand what customers are saying about your brand and your industry.”
- “The only thing that defines your brand is what people think, what people are saying. This is why social listening is critical for marketers.”
- “There are a lot of opportunities that you can discover by listening closely to what your customers are saying.”
How To Perfect Social Listening To Attract A Following With @joeei From @Mention
Click To TweetTranscript:
Nathan: Your audience uses social media. Whether you’re present or not, you can bet that they’re talking about your industry, your competitors, and your brand. That’s what makes social listening so important. Your audience is freely providing that valuable information you can use to generate amazing content ideas, understand why your customers choose your competition over you, and get in front of those PR disasters. Joei Chan is the former Content Marketing Manager at Mention. She’s on the Actionable Marketing Podcast today to share some examples, tips, and advice to help you capitalize on all the opportunities behind social listening. You’re about to learn how to leverage user-generated content within your marketing strategy, how to pro-actively use social listening to prevent a PR crisis, and how to build your following, and all of it with social listening. I’m Nathan from CoSchedule and I’m excited to dive in. Let’s get to it with Joei. Hey, Joei. Thanks a lot for being on the podcast today. Joei: Thank you for having me, Nathan. I’m super excited to be here. Nathan: I’m excited to have you. We’ve been fans of Mention for a long time. We use Mention here at CoSchedule. Let’s just start with that. Tell me a little bit about Mention and maybe a little bit about what you do there. Joei: I’m a Content Marketing Manager at Mention. Mention is a web and social media listening tool for brands to track conversations online and to listen to any key topics that are interesting and strategic for their brand or business development. My personal role at the company is that I lead content marketing partnerships to basically generate demands and leads for the sales and marketing team. That includes doing things like joint webinars, or partner events, and a lot of content creation like writing blog posts, ebooks, doing videos sometimes, and then a little bit of lead nurturing and management after generating all of those leads from different content partnerships. I also work on nurturing them and then qualifying them for the sales team. That’s what I do in a nutshell. Nathan: We just did some partnership stuff with you for other webinars. I know we’ve got upcoming stuff, we’re doing this podcast. It seems like a pretty cool job, honestly. Joei: Yeah, I get to talk to a lot of other awesome marketers like you, work with a ton of different great marketing companies and learn from them, and collaborate in different creative projects. It’s pretty sweet.![I get to talk to a lot of other awesome marketers ...](https://media.coschedule.com/uploads/joei-chan-mention.png?w=3840&q=75)
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